Émilie-Rose and Ails met in December 2015 instantly bonding over a shared passion for contemporary art.
Having quickly become friends they began to distill an idea that both had harboured for years:
how to make hiring art desirable and addictive.
Originally from Paris, Émilie-Rose spent most of her childhood visiting art galleries and museums with her family, building her now deep rooted passion for art, history and culture, from a young age.
Since completing a degree in Art History and Archaeology in 2008, and then specialising in Contemporary Art exhibitions, she has worked and lived in Lyon, Paris and York, always seeking opportunities to teach and share her enthusiasm for making art accessible to all.
Working at La Pinacothèque de Paris, the first private gallery in Paris, gave her experience of working with over 5000 square meters of exhibition space that welcomed more than 600,000 visitors every year. She then moved on to manage her own exhibition space and art gallery, the only art library in Paris and its region. She created partnerships with schools and local communities, to take the art out of the gallery cases, and out to the public, to make it accessible to all. She was invited to join judging panels for art projects, and to take part in some VIP events to give talks as an art professional.
Since moving to York in 2014 she has met her ‘art sister’ in Ails McGee, and from this exciting and creative partnership The Artillery has been founded. A concept that Émilie-Rose believes is the perfect way to bring art to the people, and one which artists and art enthusiasts alike should be very excited about.
Since 2005, Ails McGee has with her gallery According to McGee championed both new collectibles and established artists. She curated successful annual exhibitions for Goldsmiths graduates; her idea for the gallery's 10th anniversary was 'Trailblazers of Contemporary Art', featuring solo shows from rock star Horace Panter (The Specials), Dave Pearson (featured on BBC's One Show). In 2015 she collaborated with Dubai's Dollarsandart, with a launch event featuring Sir Ian Botham.
In a far reaching collaboration with social enterprise One & Other, she was a judge for two consecutive competitions, 'Hidden: The New Chapter' with artwork sent in from all around Yorkshire and culminating in an award event at the gallery. In partnership with award winning design agency The Beautiful Meme, she and co-director Greg McGee inculcated a series of Performance Art based happenings around York, entitled 'ArtWork'.
Ails liaised with Northumbria University to launch innovative app 'Repentir' in an exhibition of work from internationally acclaimed photorealist Nathan Walsh, revolutionising the way viewers interact with art, and directly leading to York's successful harnessing of UNESCO's City of Media Arts status.
Ails McGee is an independent verifier of quality for artwork selected by York based charity STRETCH. In York's inaugural Culture Awards, December 2016, Ails and Greg McGee received the award for Community Project Event in recognition for their project 'Text: Technology, Disability & Art'. Venturefest Network has invited New Visuality to exhibit at the Venturefest Yorkshire ('the greatest gathering of innovators, entrepreneurs & investors in the North'), where it featured as a successful portfolio on how to include a community's most vulnerable citizens in citywide conversations; and BBC Creative Interactions Day invited New Visuality to participate at at their event on innovative inclusivity at Manchester's MediaCity.